Reported at www.abc.net.au: Peter Dutton and the Liberal Party are significantly outperforming Anthony Albanese and Labor on TikTok, which is crucial for reaching younger voters, while the competition is closer on Instagram and Facebook where Albanese has higher engagement.

Analysis from ABC News Verify reveals that Dutton’s TikTok videos attract more plays despite his fewer posts, emphasising personal authenticity and shareable content.

Both leaders manage their accounts from their offices, with the Liberal Party employing strategies tailored for a younger audience, contrasting Labor’s broader approach.