Reported at www.theguardian.com: Labor, the Liberal Party, and Climate 200 are utilizing unbranded Facebook pages to launch negative political campaigns ahead of the upcoming Australian federal election.

These pages target specific demographics and electorates with ads attacking opponents, such as Labor’s criticism of Peter Dutton’s health spending and the Liberal Party’s scrutiny of independent MPs associated with Climate 200.

Experts predict this trend of negative campaigning will increase.