Reported at www.theguardian.com: Clive Palmer has launched a new political party, Trumpet of Patriots, and is employing extensive advertising campaigns reminiscent of his previous efforts, including provocative ads addressing immigration and gender issues.

The party has already outspent major political rivals on Google and YouTube ads, generating millions of impressions within a week.

Meanwhile, endorsements and unique campaign strategies, including influencer interactions, characterize the current election landscape as candidates attempt to engage younger voters.